Adam Torres and Jacobo Lumbreras discuss what it takes to make a consumer brand successful
- Define niche
- Target demographic
- Clear messaging
Building a consumer brand that stands the test of time is no easy feat in today’s marketplace. Competition is fierce. In this episode, Adam Torres and Jacobo Lumbreras CPO & Co-Founder at Catalog evaluate what works and what doesn’t when taking a brand to market.
Catalog develops production management software to automate commercial photoshoots for online retailers.
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